Privacy Policy
Preamble
With the following privacy policy, we would like to inform you about the types of your personal data (hereinafter also referred to as "data") we process, for what purposes and to what extent. The privacy policy applies to all processing of personal data carried out by us, both in the context of providing our services and, in particular, on our websites, in mobile applications and within external online presences, such as our social media profiles (hereinafter collectively referred to as "online offer").
The terms used are not gender-specific.
Status: March 18, 2026
Table of Contents
Preamble
Controller
Overview of processing
Relevant legal bases
Security measures
Transmission of personal data
International data transfers
General information on data storage and deletion
Rights of the data subjects
Business services
Provision of the online offer and web hosting
Use of cookies
Contact and inquiry management
Newsletter and electronic notifications
Promotional communication via e-mail, post, fax or telephone
Web analysis, monitoring and optimization
Plug-ins and embedded functions and content
Changes and updates
Definitions of terms
Controller
Yondive GmbH
Schweinfurter Str. 28
D-97076 Würzburg
Authorized representative persons: Yarek Pietasina
E-mail address: office@yondive.com
Phone: +49 (0) 173 6742404
Overview of processing
The following overview summarizes the types of data processed and the purposes of their processing and refers to the data subjects.
Types of data processed
Inventory data.
Employee data.
Payment data.
Contact data.
Content data.
Contract data.
Usage data.
Meta, communication and procedural data.
Log data.
Categories of data subjects
Service recipients and clients.
Employees.
Interested parties.
Communication partners.
Users.
Business and contractual partners.
Third parties.
Whistleblowers.
Purposes of processing
Provision of contractual services and fulfillment of contractual obligations.
Communication.
Security measures.
Direct marketing.
Reach measurement.
Office and organizational procedures.
Organizational and administrative procedures.
Feedback.
Marketing.
Profiles with user-related information.
Provision of our online offer and user-friendliness.
Information technology infrastructure.
Whistleblower protection.
Sales promotion.
Business processes and economic procedures.
Relevant legal bases
Relevant legal bases according to the GDPR: Below you will find an overview of the legal bases of the GDPR on the basis of which we process personal data. Please note that in addition to the provisions of the GDPR, national data protection requirements in your or our country of residence or seat may apply. Furthermore, if more specific legal bases are relevant in individual cases, we will inform you of these in the privacy policy.
Consent (Art. 6 (1) (a) GDPR) - The data subject has given consent to the processing of his or her personal data for one or more specific purposes.
Performance of a contract and prior inquiries (Art. 6 (1) (b) GDPR) - Processing is necessary for the performance of a contract to which the data subject is party or in order to take steps at the request of the data subject prior to entering into a contract.
Legal obligation (Art. 6 (1) (c) GDPR) - Processing is necessary for compliance with a legal obligation to which the controller is subject.
Legitimate interests (Art. 6 (1) (f) GDPR) - Processing is necessary for the purposes of the legitimate interests pursued by the controller or by a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject which require protection of personal data.
National data protection regulations in Germany: In addition to the data protection regulations of the GDPR, national regulations on data protection apply in Germany. This includes in particular the Act on Protection against Misuse of Personal Data in Data Processing (Federal Data Protection Act – BDSG). The BDSG contains in particular special regulations on the right to information, the right to deletion, the right to object, the processing of special categories of personal data, processing for other purposes and transmission as well as automated individual decision-making including profiling. Furthermore, state data protection laws of the individual federal states may apply.
Security measures
We take appropriate technical and organizational measures in accordance with the legal requirements, taking into account the state of the art, the implementation costs and the nature, scope, circumstances and purposes of the processing as well as the different probabilities of occurrence and the extent of the threat to the rights and freedoms of natural persons, in order to ensure a level of protection appropriate to the risk.
The measures include, in particular, ensuring the confidentiality, integrity and availability of data by controlling physical and electronic access to the data as well as access, entry, transfer, securing availability and separation relating to them. Furthermore, we have established procedures that ensure the exercise of data subject rights, the deletion of data and reactions to the threat to data. Furthermore, we take the protection of personal data into account as early as the development or selection of hardware, software and procedures in accordance with the principle of data protection, through technology design and through data protection-friendly default settings.
Securing online connections through TLS/SSL encryption technology (HTTPS): In order to protect the data of users transmitted via our online services from unauthorized access, we rely on TLS/SSL encryption technology. Secure Sockets Layer (SSL) and Transport Layer Security (TLS) are the cornerstones of secure data transmission on the Internet. These technologies encrypt the information transmitted between the website or app and the user's browser (or between two servers), thereby protecting the data from unauthorized access. TLS, as the more advanced and secure version of SSL, ensures that all data transfers comply with the highest security standards. If a website is secured by an SSL/TLS certificate, this is signaled by the display of HTTPS in the URL. This serves as an indicator for users that their data is being transmitted securely and encrypted.
Transmission of personal data
In the context of our processing of personal data, it happens that it is transmitted to other bodies, companies, legally independent organizational units or persons or disclosed to them. Recipients of this data may include, for example, service providers commissioned with IT tasks or providers of services and content integrated into a website. In such cases, we comply with the legal requirements and, in particular, conclude corresponding contracts or agreements that serve to protect your data with the recipients of your data.
International data transfers
Data processing in third countries: If we transmit data to a third country (i.e., outside the European Union (EU) or the European Economic Area (EEA)) or if this happens in the context of using third-party services or the disclosure or transmission of data to other persons, bodies or companies (which is recognizable by the postal address of the respective provider or if the privacy policy expressly points out the data transfer to third countries), this always takes place in accordance with the legal requirements.
For data transfers to the USA, we primarily rely on the Data Privacy Framework (DPF), which was recognized as a secure legal framework by an adequacy decision of the EU Commission dated July 10, 2023. Additionally, we have concluded standard contractual clauses with the respective providers, which comply with the requirements of the EU Commission and establish contractual obligations to protect your data.
This double safeguarding ensures comprehensive protection of your data: The DPF forms the primary protection level, while the standard contractual clauses serve as additional security. Should changes occur within the framework of the DPF, the standard contractual clauses act as a reliable fallback option. This is how we ensure that your data remains adequately protected even in the event of any political or legal changes.
At the individual service providers, we inform you whether they are certified according to the DPF and whether standard contractual clauses are in place. Further information on the DPF and a list of certified companies can be found on the website of the US Department of Commerce at https://www.dataprivacyframework.gov/.
For data transfers to other third countries, appropriate security measures apply, in particular standard contractual clauses, explicit consents or legally required transfers. Information on third-country transfers and applicable adequacy decisions can be found in the information offer of the EU Commission: https://commission.europa.eu/law/law-topic/data-protection/international-dimension-data-protection_en.
General information on data storage and deletion
We delete personal data that we process in accordance with the legal provisions as soon as the underlying consents are revoked or there are no further legal bases for the processing. This applies to cases in which the original purpose of processing no longer applies or the data is no longer required. Exceptions to this regulation exist if legal obligations or special interests require longer storage or archiving of the data.
In particular, data that must be kept for commercial or tax reasons or whose storage is necessary for legal action or for the protection of the rights of other natural or legal persons must be archived accordingly.
Our privacy notices contain additional information on the storage and deletion of data that specifically apply to certain processing operations.
In the case of multiple specifications on the storage duration or deletion periods of data, the longest period is always decisive. Data that is no longer stored for the originally intended purpose, but due to legal requirements or other reasons, is processed exclusively for the reasons that justify its storage.
Storage and deletion of data: The following general periods apply to storage and archiving under German law:
10 years - Retention period for books and records, annual financial statements, inventories, management reports, opening balance sheet as well as the work instructions and other organizational documents required for their understanding (§ 147 (1) No. 1 in conjunction with (3) AO, § 14b (1) UStG, § 257 (1) No. 1 in conjunction with (4) HGB).
8 years - Accounting vouchers, such as invoices and cost documents (§ 147 (1) No. 4 and 4a in conjunction with (3) sentence 1 AO and § 257 (1) No. 4 in conjunction with (4) HGB).
6 years - Other business documents: received commercial or business letters, reproductions of sent commercial or business letters, other documents, insofar as they are of importance for taxation, e.g., hourly wage slips, factory accounting sheets, calculation documents, price tags, but also wage settlement documents, insofar as they are not already accounting vouchers, and till tapes (§ 147 (1) No. 2, 3, 5 in conjunction with (3) AO, § 257 (1) No. 2 and 3 in conjunction with (4) HGB).
3 years - Data required to take into account potential warranty and damage claims or similar contractual claims and rights as well as to process associated inquiries, based on previous business experience and common industry practices, are stored for the duration of the regular legal limitation period of three years (§§ 195, 199 BGB).
Start of the period at the end of the year: If a period does not expressly start on a specific date and is at least one year, it automatically starts at the end of the calendar year in which the event triggering the period occurred. In the case of ongoing contractual relationships in the context of which data is stored, the event triggering the period is the time of the notice of termination becoming effective or other termination of the legal relationship.
Rights of the data subjects
Rights of the data subjects under the GDPR: As a data subject under the GDPR, you are entitled to various rights, which result in particular from Art. 15 to 21 GDPR:
Right to object: You have the right, on grounds relating to your particular situation, to object at any time to the processing of personal data concerning you which is based on Art. 6 (1) (e) or (f) GDPR; this also applies to profiling based on those provisions. If personal data concerning you are processed for direct marketing purposes, you have the right to object at any time to the processing of personal data concerning you for the purpose of such marketing; this also applies to profiling to the extent that it is related to such direct marketing.
Right to withdraw consent: You have the right to withdraw given consent at any time.
Right of access: You have the right to obtain confirmation as to whether or not data concerning you are being processed, and where that is the case, access to the data and further information and a copy of the data in accordance with the legal requirements.
Right to rectification: You have the right, in accordance with the legal requirements, to request the completion of the data concerning you or the rectification of incorrect data concerning you.
Right to erasure and restriction of processing: You have the right, in accordance with the legal requirements, to request that data concerning you be deleted immediately, or alternatively, in accordance with the legal requirements, to request a restriction of the processing of the data.
Right to data portability: You have the right to receive data concerning you, which you have provided to us, in a structured, commonly used and machine-readable format or to demand its transmission to another controller in accordance with the legal requirements.
Right to lodge a complaint with a supervisory authority: Without prejudice to any other administrative or judicial remedy, you have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, place of work or place of the alleged infringement if you consider that the processing of personal data concerning you infringes the provisions of the GDPR.
Business services
We process personal data of our contractual and business partners, such as customers, clients, interested parties, suppliers and other cooperation partners (collectively "contractual partners"), for the initiation, performance and settlement of contractual relationships as well as comparable legal relationships. This also includes pre-contractual measures taken at request, as well as communication in connection with the respective contractual relationship.
The processing serves in particular to fulfill our primary and secondary contractual obligations. This includes the provision of the agreed services, any update and information obligations, the processing of warranty and other service disruptions, the processing of withdrawals, terminations of long-term obligations, reversals, refunds as well as the processing of other contract-related declarations and inquiries. Both one-time contracts and ongoing contractual relationships are covered.
Processed data includes, in particular, master data such as name, address and, if applicable, company, contact data such as e-mail address and telephone number, contract and service data such as contract object, contract term, order or transaction number, usage and service data, payment and billing data as well as communication contents and histories. Insofar as necessary, we also process data disclosed or transmitted to us in the context of performing an order.
Furthermore, we process the data to protect our rights and to fulfill legal obligations. This includes, in particular, commercial and tax law retention obligations, documentation obligations and, if necessary, proof and accountability obligations. In addition, processing takes place on the basis of our legitimate interests in proper business management, internal administration, risk management and IT security as well as in protecting our business operations and our contractual partners from misuse, threat to data, secrets and other legal assets. This may also include the involvement of external service providers such as IT and telecommunications providers, transport and logistics companies, payment service providers, banks, tax and legal advisors or other vicarious agents, insofar as this is necessary for the performance of the contract or to fulfill legal obligations.
A transfer of personal data to third parties only takes place insofar as this is necessary for the performance of the contract, for taking pre-contractual measures, for protecting legitimate interests or for fulfilling legal obligations. We inform separately about processing beyond this, in particular for marketing purposes, in the context of this privacy policy.
We inform the contractual partners which data is required in individual cases in the context of data collection, for example in online forms through corresponding marking or in personal contact.
The data is deleted as soon as it is no longer required for the aforementioned purposes and there are no legal retention obligations. Legal retention periods, in particular under commercial and tax law, may require longer storage. Data transmitted in the context of a specific order is deleted after completion of the order and expiry of any retention periods, unless there are further legal or contractual obligations to store it.
The legal basis for the processing is Art. 6 (1) (b) GDPR for taking pre-contractual measures and for the performance of the respective contractual relationship, as well as Art. 6 (1) (c) GDPR for fulfilling legal obligations. Insofar as the processing is based on legitimate interests, it takes place on the basis of Art. 6 (1) (f) GDPR. Insofar as the processing is based on Art. 6 (1) (f) GDPR, it takes place to protect our legitimate interests in proper and efficient business organization, internal administration and documentation of business transactions, enforcement and defense of legal claims, ensuring IT and data security, preventing misuse and fraud as well as the economic management and further development of our business operations. These interests consist in particular in ensuring safe and legally compliant business operations as well as in protecting our entrepreneurial ability to act.
Processed data types: Inventory data (e.g., full name, home address, contact information, customer number, etc.); Payment data (e.g., bank details, invoices, payment history); Contact data (e.g., postal and e-mail addresses or telephone numbers); Contract data (e.g., contract object, term, customer category); Usage data (e.g., page views and dwell time, click paths, intensity and frequency of use, types of devices and operating systems used, interactions with content and functions). Meta, communication and procedural data (e.g., IP addresses, time specifications, identification numbers, persons involved).
Data subjects: Service recipients and clients; Interested parties. Business and contractual partners.
Purposes of processing and legitimate interests: Provision of contractual services and fulfillment of contractual obligations; Security measures; Communication; Office and organizational procedures; Organizational and administrative procedures. Business processes and economic procedures.
Storage and deletion: Deletion according to specifications in the section "General information on data storage and deletion".
Legal bases: Performance of a contract and prior inquiries (Art. 6 (1) (b) GDPR); Legal obligation (Art. 6 (1) (c) GDPR). Legitimate interests (Art. 6 (1) (f) GDPR).
Further information on processing operations, procedures and services:
Online shop, order forms, e-commerce and service fulfillment: We process our customers' data to enable them to select, purchase or order the selected products, goods and associated services, as well as their payment and provision, or delivery, or execution. If necessary for the execution of an order, we use service providers, in particular postal, forwarding and shipping companies, to perform the delivery or execution for our customers. For the processing of payment transactions, we use the services of banks and payment service providers. The required specifications are marked as such in the context of the ordering or comparable acquisition process and include the specifications required for delivery or provision and billing as well as contact information to be able to consult if necessary; Legal bases: Performance of a contract and prior inquiries (Art. 6 (1) (b) GDPR).
Agency services: We process our customers' data in the context of our contractual services, which may include, for example, conceptual and strategic consulting, campaign planning, software and design development/consulting or maintenance, implementation of campaigns and processes, handling, server administration, data analysis/consulting services and training services; Legal bases: Performance of a contract and prior inquiries (Art. 6 (1) (b) GDPR).
Project and development services: We process the data of our customers as well as clients (hereinafter uniformly referred to as "customers") to enable them to select, purchase or commission the selected services or works and associated activities as well as their payment and provision or execution or performance.
The required specifications are marked as such in the context of the order, purchase or comparable conclusion of contract and include the specifications required for service provision and billing as well as contact information to be able to consult if necessary. Insofar as we gain access to information of end customers, employees or other persons, we process this in accordance with the legal and contractual requirements; Legal bases: Performance of a contract and prior inquiries (Art. 6 (1) (b) GDPR).
Provision of the online offer and web hosting
We process users' data in order to be able to provide them with our online services. For this purpose, we process the user's IP address, which is necessary to transmit the content and functions of our online services to the user's browser or device.
Processed data types: Usage data (e.g., page views and dwell time, click paths, intensity and frequency of use, types of devices and operating systems used, interactions with content and functions); Meta, communication and procedural data (e.g., IP addresses, time specifications, identification numbers, persons involved); Log data (e.g., log files regarding logins or the retrieval of data or access times.). Content data (e.g., textual or visual messages and contributions as well as the information concerning them, such as details on authorship or time of creation).
Data subjects: Users (e.g., website visitors, users of online services).
Purposes of processing and legitimate interests: Provision of our online offer and user-friendliness; Information technology infrastructure (operation and provision of information systems and technical devices (computers, servers, etc.)). Security measures.
Storage and deletion: Deletion according to specifications in the section "General information on data storage and deletion".
Legal bases: Legitimate interests (Art. 6 (1) (f) GDPR).
Further information on processing operations, procedures and services:
Provision of online offer on rented storage space: For the provision of our online offer, we use storage space, computing capacity and software that we rent or otherwise obtain from a corresponding server provider (also called "web hoster"); Legal bases: Legitimate interests (Art. 6 (1) (f) GDPR).
Collection of access data and log files: Access to our online offer is logged in the form of so-called "server log files". The server log files may include the address and name of the retrieved websites and files, date and time of retrieval, transmitted data volumes, report on successful retrieval, browser type and version, the user's operating system, referrer URL (the previously visited page) and usually IP addresses and the requesting provider. The server log files can be used on the one hand for security purposes, e.g., to avoid overloading the servers (especially in the case of abusive attacks, so-called DDoS attacks), and on the other hand to ensure the utilization of the servers and their stability; Legal bases: Legitimate interests (Art. 6 (1) (f) GDPR). Deletion of data: Log file information is stored for a maximum period of 30 days and then deleted or anonymized. Data whose further storage is required for evidence purposes are excluded from deletion until the final clarification of the respective incident.
E-mail sending and hosting: The web hosting services used by us also include the sending, receiving and storage of e-mails. For these purposes, the addresses of the recipients as well as senders and further information concerning the e-mail dispatch (e.g., the participating providers) as well as the contents of the respective e-mails are processed. The aforementioned data can further be processed for purposes of recognizing SPAM. We ask you to note that e-mails on the Internet are fundamentally not sent encrypted. Usually, e-mails are encrypted on the transport path, but (unless a so-called end-to-end encryption process is used) not on the servers from which they are sent and received. We can therefore not accept any responsibility for the transmission path of the e-mails between the sender and the receipt on our server; Legal bases: Legitimate interests (Art. 6 (1) (f) GDPR).
netcup: Services in the field of providing information technology infrastructure and related services (e.g., storage space and/or computing capacities); Service provider: netcup GmbH, Daimlerstraße 25, D-76185 Karlsruhe, Germany; Legal bases: Legitimate interests (Art. 6 (1) (f) GDPR); Website: https://www.netcup.de/; Privacy Policy: https://www.netcup.de/kontakt/datenschutzerklaerung.php. Data Processing Agreement: https://helpcenter.netcup.com/de/wiki/general/avv/.
Use of cookies
The term "cookies" refers to functions that store and read information on users' terminal devices. Cookies can also be used in relation to different concerns, for example for purposes of functionality, security and convenience of online offers as well as the creation of analyses of visitor flows. We use cookies in accordance with the legal regulations. To this end, we obtain the users' consent in advance where required. If consent is not necessary, we rely on our legitimate interests. This applies if storing and reading information is essential in order to be able to provide explicitly requested content and functions. These include, for example, the storage of settings as well as ensuring the functionality and security of our online offer. Consent can be withdrawn at any time. We inform clearly about its scope and which cookies are used.
Notes on data protection legal bases: Whether we process personal data with the help of cookies depends on a consent. If consent is given, it serves as a legal basis. Without consent, we rely on our legitimate interests, which are explained above in this section and in the context of the respective services and procedures.
Storage duration: With regard to the storage duration, a distinction is made between the following types of cookies:
Temporary cookies (also: session cookies): Temporary cookies are deleted at the latest after a user has left an online offer and closed his or her terminal device (e.g., browser or mobile application).
Persistent cookies: Persistent cookies remain stored even after closing the terminal device. For example, the log-in status can be stored and preferred content can be displayed directly when the user visits a website again. Likewise, the user data collected with the help of cookies can be used for reach measurement. If we do not provide users with explicit information on the type and storage duration of cookies (e.g., in the context of obtaining consent), they should assume that these are persistent and the storage duration can be up to two years.
General information on withdrawal and objection (Opt-out): Users can withdraw the consents they have given at any time and also declare an objection to the processing in accordance with the legal requirements, also by means of the privacy settings of their browser.
Cookie Settings/Objection option:
Processed data types: Meta, communication and procedural data (e.g., IP addresses, time specifications, identification numbers, persons involved).
Data subjects: Users (e.g., website visitors, users of online services).
Legal bases: Legitimate interests (Art. 6 (1) (f) GDPR). Consent (Art. 6 (1) (a) GDPR).
Further information on processing operations, procedures and services:
Processing of cookie data based on consent: We use a consent management solution in which the consent of users is obtained for the use of cookies or for the procedures and providers mentioned in the context of the consent management solution. This procedure serves to obtain, log, manage and withdraw consents, in particular regarding the use of cookies and comparable technologies used to store, read and process information on users' terminal devices. In the context of this procedure, users' consents for the use of cookies and the associated processing of information, including the specific processing and providers mentioned in the consent management procedure, are obtained. Users also have the option of managing and withdrawing their consents. The consent declarations are stored to avoid a new query and to be able to provide proof of consent in accordance with the legal requirements. Storage takes place on the server side and/or in a cookie (so-called opt-in cookie) or by means of comparable technologies to be able to assign the consent to a specific user or his or her device. Unless there is specific information on the providers of consent management services, the following general notes apply: The duration of the storage of consent is up to two years. A pseudonymous user identifier is created, which is stored together with the time of consent, details on the scope of consent (e.g., relevant categories of cookies and/or service providers) as well as information about the browser, the system and the terminal device used; Legal bases: Consent (Art. 6 (1) (a) GDPR).
Contact and inquiry management
When contacting us (e.g., by post, contact form, e-mail, telephone or via social media) as well as in the context of existing user and business relationships, the specifications of the inquiring persons are processed insofar as this is necessary to answer the contact inquiries and any requested measures.
Processed data types: Contact data (e.g., postal and e-mail addresses or telephone numbers); Content data (e.g., textual or visual messages and contributions as well as the information concerning them, such as details on authorship or time of creation). Meta, communication and procedural data (e.g., IP addresses, time specifications, identification numbers, persons involved).
Data subjects: Communication partners.
Purposes of processing and legitimate interests: Communication; Organizational and administrative procedures; Feedback (e.g., collecting feedback via online form). Provision of our online offer and user-friendliness.
Storage and deletion: Deletion according to specifications in the section "General information on data storage and deletion".
Legal bases: Legitimate interests (Art. 6 (1) (f) GDPR). Performance of a contract and prior inquiries (Art. 6 (1) (b) GDPR).
Further information on processing operations, procedures and services:
Contact form: When contacting us via our contact form, e-mail or other communication channels, we process the personal data transmitted to us to answer and process the respective concern. This usually includes details such as name, contact information and, if applicable, further information communicated to us and required for appropriate processing. We use this data exclusively for the stated purpose of contacting and communicating; Legal bases: Performance of a contract and prior inquiries (Art. 6 (1) (b) GDPR), Legitimate interests (Art. 6 (1) (f) GDPR).
Newsletter and electronic notifications
We send newsletters, e-mails and other electronic notifications (hereinafter "newsletters") exclusively with the consent of the recipients or on a legal basis. Insofar as the contents of the newsletter are mentioned in the context of registration, these contents are decisive for the users' consent. Registration for our newsletter usually requires only your e-mail address. However, in order to be able to offer you a personalized service, we may ask for your name for a personal address in the newsletter or for further information if this is necessary for the purpose of the newsletter.
Deletion and restriction of processing: We can store the unsubscribed e-mail addresses for up to three years based on our legitimate interests before deleting them in order to be able to prove previously given consent. The processing of this data is limited to the purpose of a potential defense of claims. An individual deletion request is possible at any time, provided that the former existence of consent is confirmed at the same time. In the case of obligations to permanently observe objections, we reserve the right to store the e-mail address in a blocklist for this purpose alone.
The logging of the registration process takes place on the basis of our legitimate interests for the purpose of proving its proper course. Insofar as we commission a service provider with the dispatch of e-mails, this takes place on the basis of our legitimate interests in an efficient and secure dispatch system.
Contents:
Information about us, our services, promotions and offers.
Processed data types: Inventory data (e.g., full name, home address, contact information, customer number, etc.); Contact data (e.g., postal and e-mail addresses or telephone numbers); Meta, communication and procedural data (e.g., IP addresses, time specifications, identification numbers, persons involved). Usage data (e.g., page views and dwell time, click paths, intensity and frequency of use, types of devices and operating systems used, interactions with content and functions).
Data subjects: Communication partners.
Purposes of processing and legitimate interests: Direct marketing (e.g., by e-mail or post).
Legal bases: Consent (Art. 6 (1) (a) GDPR). Legitimate interests (Art. 6 (1) (f) GDPR).
Objection option (Opt-Out): You can cancel the receipt of our newsletter at any time, i.e., withdraw your consent or object to further receipt. A link to cancel the newsletter can be found either at the end of each newsletter or you can otherwise use one of the contact options given above, preferably e-mail, for this purpose.
Further information on processing operations, procedures and services:
Measurement of open and click rates: The newsletters contain a so-called "web beacon", i.e., a pixel-sized file that is retrieved from our or its server when the newsletter is opened, provided we use a dispatch service provider. In the context of this retrieval, both technical information, such as details on the browser and your system, as well as your IP address and the time of retrieval are initially collected. This information is used for the technical improvement of our newsletter based on the technical data or the target groups and their reading behavior based on their retrieval locations; Legal bases: Consent (Art. 6 (1) (a) GDPR).
Mailchimp: E-mail marketing, automation of marketing processes, collection. Storage and management of contact data, measurement of campaign performance, recording and analysis of the interaction of recipients with content, personalization of content; Service provider: Rocket Science Group, LLC, 675 Ponce De Leon Ave NE #5000, Atlanta, GA 30308, USA; Legal bases: Legitimate interests (Art. 6 (1) (f) GDPR); Website: https://mailchimp.com; Privacy Policy: https://mailchimp.com/legal/; Data Processing Agreement: https://mailchimp.com/legal/; Basis for third-country transfers: Data Privacy Framework (DPF), Standard Contractual Clauses (Provided by the service provider). Further information: Special security measures: https://mailchimp.com/de/help/mailchimp-european-data-transfers/.
Promotional communication via e-mail, post, fax or telephone
We process personal data for purposes of promotional communication, which can take place via various channels, such as e-mail, telephone, post or fax, in accordance with the legal requirements.
Recipients have the right to withdraw given consent at any time or to object to promotional communication at any time free of charge via the contact options mentioned above.
After withdrawal or objection, we store the data required for contacting or sending as proof of the previous authorization for up to three years after the end of the year of withdrawal or objection based on our legitimate interests. The processing of this data is limited to the purpose of a possible defense of claims. Based on the legitimate interest in permanently observing users' withdrawal or objection, we further store the data required to avoid a new contact (e.g., depending on the communication channel, the e-mail address, telephone number, name).
Processed data types: Inventory data (e.g., full name, home address, contact information, customer number, etc.); Contact data (e.g., postal and e-mail addresses or telephone numbers). Content data (e.g., textual or visual messages and contributions as well as the information concerning them, such as details on authorship or time of creation).
Data subjects: Communication partners.
Purposes of processing and legitimate interests: Direct marketing (e.g., by e-mail or post); Marketing. Sales promotion.
Storage and deletion: Deletion according to specifications in the section "General information on data storage and deletion".
Legal bases: Consent (Art. 6 (1) (a) GDPR). Legitimate interests (Art. 6 (1) (f) GDPR).
Web analysis, monitoring and optimization
Web analysis (also known as "reach measurement") serves to evaluate visitor flows to our online offer and can include behavior, interests or demographic information about visitors, such as age or gender, as pseudonymous values. With the help of reach analysis, we can, for example, recognize at what time our online offer or its functions or content are most frequently used, or invite for reuse. Likewise, it is possible for us to understand which areas require optimization.
In addition to web analysis, we can also use test procedures, for example, to test and optimize different versions of our online offer or its components.
Unless otherwise stated below, profiles, i.e., data summarized for a usage process, can be created and information stored in a browser or terminal device and then read for these purposes. The information collected includes, in particular, visited websites and elements used there, as well as technical information, such as the browser used, the computer system used and details on usage times. If users have agreed to the collection of their location data to us or to the providers of the services used by us, processing of location data is also possible.
Furthermore, the IP addresses of the users are stored. However, we use an IP masking process (i.e., pseudonymization by shortening the IP address) to protect the users. Generally, no clear data of the users (such as e-mail addresses or names) are stored in the context of web analysis, A/B testing and optimization, but pseudonyms. This means that both we and the providers of the software used do not know the actual identity of the users, but only the specifications stored in their profiles for the purpose of the respective procedures.
Notes on legal bases: If we ask users for their consent to use third-party providers, the legal basis for data processing is the consent. Otherwise, user data is processed on the basis of our legitimate interests (i.e., interest in efficient, economic and recipient-friendly services). In this context, we would also like to refer you to the information on the use of cookies in this privacy policy.
Processed data types: Usage data (e.g., page views and dwell time, click paths, intensity and frequency of use, types of devices and operating systems used, interactions with content and functions). Meta, communication and procedural data (e.g., IP addresses, time specifications, identification numbers, persons involved).
Data subjects: Users (e.g., website visitors, users of online services).
Purposes of processing and legitimate interests: Reach measurement (e.g., access statistics, recognition of recurring visitors). Profiles with user-related information (creation of user profiles).
Storage and deletion: Deletion according to specifications in the section "General information on data storage and deletion". Storage of cookies for up to 2 years (Unless otherwise stated, cookies and similar storage methods can be stored on users' devices for a period of two years.).
Security measures: IP Masking (pseudonymization of the IP address).
Legal bases: Consent (Art. 6 (1) (a) GDPR). Legitimate interests (Art. 6 (1) (f) GDPR).
Further information on processing operations, procedures and services:
Google Tag Manager: We use the Google Tag Manager, a software from Google, which allows us to manage so-called website tags centrally via a user interface. Tags are small code elements on our website that serve to record and analyze visitor activities. This technology helps us to improve our website and the content offered on it. The Google Tag Manager itself does not create user profiles, does not store cookies with user profiles and does not carry out independent analyses. Its function is limited to simplifying the integration and management of tools and services that we use on our website. Nevertheless, when using the Google Tag Manager, the users' IP address is transmitted to Google, which is technically necessary in order to implement the services we use. Cookies can also be set. However, this data processing only takes place if services are integrated via the Tag Manager. For more detailed information on these services and their data processing, we refer to the relevant sections of this privacy policy; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal bases: Consent (Art. 6 (1) (a) GDPR); Website: https://marketingplatform.google.com; Privacy Policy: https://policies.google.com/privacy; Data Processing Agreement:
https://business.safety.google/adsprocessorterms. Basis for third-country transfers: Data Privacy Framework (DPF), Standard Contractual Clauses (https://business.safety.google/adsprocessorterms).
Plug-ins and embedded functions and content
We integrate functional and content elements into our online offer, which are obtained from the servers of their respective providers (hereinafter referred to as "third-party providers"). These can be, for example, graphics, videos or city maps (hereinafter uniformly referred to as "content").
Integration always requires that the third-party providers of this content process the users' IP address, as they could not send the content to their browser without the IP address. The IP address is thus required for the display of this content or functions. We strive to use only such content whose respective providers only apply the IP address for delivery of the content. Third-party providers can also use so-called pixel tags (invisible graphics, also known as "web beacons") for statistical or marketing purposes. Through "pixel tags", information such as visitor traffic on the pages of this website can be evaluated. The pseudonymous information can further be stored in cookies on the user's device and, among other things, include technical information on the browser and the operating system, referring websites, the time of visit as well as further information on the use of our online offer, but also be combined with such information from other sources.
Notes on legal bases: If we ask users for their consent to use third-party providers, the legal basis for data processing is the permission. Otherwise, user data is processed on the basis of our legitimate interests (i.e., interest in efficient, economic and recipient-friendly services). In this context, we would also like to refer you to the information on the use of cookies in this privacy policy.
Processed data types: Usage data (e.g., page views and dwell time, click paths, intensity and frequency of use, types of devices and operating systems used, interactions with content and functions). Meta, communication and procedural data (e.g., IP addresses, time specifications, identification numbers, persons involved).
Data subjects: Users (e.g., website visitors, users of online services).
Purposes of processing and legitimate interests: Provision of our online offer and user-friendliness.
Storage and deletion: Deletion according to specifications in the section "General information on data storage and deletion". Storage of cookies for up to 2 years (Unless otherwise stated, cookies and similar storage methods can be stored on users' devices for a period of two years.).
Legal bases: Consent (Art. 6 (1) (a) GDPR). Legitimate interests (Art. 6 (1) (f) GDPR).
Further information on processing operations, procedures and services:
Integration of third-party software, scripts or frameworks (e.g., jQuery): We integrate software into our online offer that we retrieve from servers of other providers (e.g., function libraries that we use for purposes of presentation or user-friendliness of our online offer). In doing so, the respective providers collect the IP address of the users and can process it for purposes of transmitting the software to the users' browser as well as for purposes of security, as well as for evaluation and optimization of their offer. - We integrate software into our online offer that we retrieve from servers of other providers (e.g., function libraries that we use for purposes of presentation or user-friendliness of our online offer). In doing so, the respective providers collect the IP address of the users and can process it for purposes of transmitting the software to the users' browser as well as for purposes of security, as well as for evaluation and optimization of their offer; Legal bases: Legitimate interests (Art. 6 (1) (f) GDPR).
Changes and updates
We ask you to regularly inform yourself about the content of our privacy policy. We adapt the privacy policy as soon as changes to the data processing carried out by us make this necessary. We inform you as soon as the changes require a cooperative action on your part (e.g., consent) or other individual notification becomes necessary.
If we provide addresses and contact information of companies and organizations in this privacy policy, please note that the addresses can change over time and please check the information before contacting.
Definitions of terms
In this section, you will find an overview of the terms used in this privacy policy. Insofar as the terms are legally defined, their legal definitions apply. The following explanations, on the other hand, are primarily intended for understanding.
Employees: Employees are persons who are in an employment relationship, whether as employees, workers or in similar positions. An employment relationship is a legal relationship between an employer and an employee, which is established by an employment contract or an agreement. It includes the obligation of the employer to pay remuneration to the employee while the employee performs his or her work. The employment relationship includes various phases, including the establishment, in which the employment contract is concluded, the performance, in which the employee carries out his or her work activity, and the termination when the employment relationship ends, whether by notice of termination, cancellation agreement or otherwise. Employee data are all information relating to these persons and standing in the context of their employment. This includes aspects such as personal identification data, identification numbers, salary and bank data, working hours, holiday entitlements, health data and performance appraisals.
Inventory data: Inventory data includes essential information required for the identification and management of contractual partners, user accounts, profiles and similar assignments. These data can include, among other things, personal and demographic details such as names, contact information (addresses, telephone numbers, e-mail addresses), dates of birth and specific identifiers (user IDs). Inventory data form the basis for any formal interaction between persons and services, facilities or systems by enabling clear allocation and communication.
Content data: Content data includes information generated in the course of creating, editing and publishing content of all kinds. This category of data can include texts, images, videos, audio files and other multimedia content published on various platforms and media. Content data are not only limited to the actual content, but also include meta-data that provide information about the content itself, such as tags, descriptions, author information and publication dates.
Contact data: Contact data are essential information that enable communication with persons or organizations. They include, among other things, telephone numbers, postal addresses and e-mail addresses, as well as communication means such as social media handles and instant messaging identifiers.
Meta, communication and procedural data: Meta, communication and procedural data are categories that contain information about the way data is processed, transmitted and managed. Meta-data, also known as data about data, includes information describing the context, origin and structure of other data. They can include specifications on file size, creation date, author of a document and change histories. Communication data capture the exchange of information between users via various channels, such as e-mail traffic, call logs, messages in social networks and chat histories, including the persons involved, time stamps and transmission paths. Procedural data describe the processes and workflows within systems or organizations, including workflow documentations, logs of transactions and activities, as well as audit logs used to track and review operations.
Usage data: Usage data refers to information capturing how users interact with digital products, services or platforms. This data includes a wide range of information showing how users use applications, which functions they prefer, how long they dwell on certain pages and via which paths they navigate through an application. Usage data can also include frequency of use, time stamps of activities, IP addresses, device information and location data. They are particularly valuable for analyzing user behavior, optimizing user experiences, personalizing content and improving products or services. Furthermore, usage data play a decisive role in identifying trends, preferences and possible problem areas within digital offers.
Personal data: "Personal data" means any information relating to an identified or identifiable natural person (hereinafter "data subject"); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier (e.g., cookie) or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.
Profiles with user-related information: The processing of "profiles with user-related information", or "profiles" for short, includes any type of automated processing of personal data which consists of using these personal data to evaluate certain personal aspects relating to a natural person (depending on the type of profiling, this can include different information concerning demographics, behavior and interests, such as interaction with websites and their content, etc.), in order to analyze, evaluate or predict them (e.g., interest in certain content or products, click behavior on a website or location). Cookies and web beacons are often used for profiling purposes.
Log data: Log data are information about events or activities logged in a system or network. These data typically include information such as time stamps, IP addresses, user actions, error messages and other details about the use or operation of a system. Log data are often used to analyze system problems, for security monitoring or to create performance reports.
Reach measurement: Reach measurement (also referred to as web analytics) serves to evaluate visitor flows of an online offer and can include behavior or interests of visitors in certain information, such as content of websites. With the help of reach analysis, operators of online offers can, for example, recognize at what time users visit their websites and for which content they are interested. This allows them, for example, to better adapt the content of the websites to the needs of their visitors. For purposes of reach analysis, pseudonymous cookies and web beacons are often used to recognize recurring visitors and thus obtain more accurate analyses of the use of an online offer.
Controller: "Controller" means the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data.
Processing: "Processing" means any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means. The term is broad and covers practically any handling of data, be it collection, evaluation, storage, transmission or deletion.
Contract data: Contract data are specific information relating to the formalization of an agreement between two or more parties. They document the conditions under which services or products are provided, exchanged or sold. This data category is essential for managing and fulfilling contractual obligations and includes both the identification of the contractual parties and the specific terms and conditions of the agreement. Contract data can include start and end dates of the contract, the type of agreed services or products, price agreements, payment terms, termination rights, renewal options and special conditions or clauses. They serve as a legal basis for the relationship between the parties and are crucial for clarifying rights and obligations, enforcing claims and resolving disputes.
Payment data: Payment data includes all information required to settle payment transactions between buyers and sellers. These data are of crucial importance for electronic commerce, online banking and any other form of financial transaction. They include details such as credit card numbers, bank details, payment amounts, transaction data, verification numbers and billing information. Payment data can also include information about payment status, chargebacks, authorizations and fees.
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