Entertainment
Airbnb introduces one-of-a-kind fan experiences for FIFA World Cup 2026™
Published by: Yarek Pietrasina
Go inside the design lab with an adidas expert to customize your own 2026 jersey, Stay in LA with football legend Rio Ferdinand or join MLS veterans for a match on the actual tournament grass in Miami - those and other experiences launched Airbnb today for the incoming FIFA World Cup 2026™.
The world’s biggest sporting stage is just 50 days away! As the countdown to the FIFA World Cup 2026™ reaches fever pitch, Airbnb is handing you the keys to the tournament. In an epic collaboration with FIFA and adidas, Airbnb is launching a series of once-in-a-lifetime experiences designed to drop you directly into the heart of the action:
- The Ultimate Quarter-Final Getaway with football legend Rio Ferdinand: This includes a VIP stay, tickets to a Quarter-Final match, and a behind-the-scenes look at a live recording of his podcast.
- Play on the Pitch: You can join MLS veterans for a match on the actual tournament grass in Miami.
- Go inside the design lab with an adidas expert to customize your own 2026 jersey.
- Get coached by icons like Ian Wright and Christen Press in exclusive training sessions.
- Unfiltered Access: Join Landon Donovan and Tim Howard for live podcast recordings and candid soccer debates in host cities.
Most of the activities fans can book starting May 20 at 1:00PM EDT.
Football has been my life, and there's no bigger stage than the FIFA World Cup. This summer's a big one with Airbnb. We're all about bringing fans closer than ever, premium access, big moments, straight from the US. And for me, it's something new – I'll be experiencing a World Cup as a fan for the first time in over 30 years. I can't wait to get started.
Rio Ferdinand
How to Score the Ultimate Getaway?
Booking Link: airbnb.com/rioferdinand
Stay Dates: July 8–11, 2026
Availability: First-come, first-served (4 spots available for a fan + plus one)
Launch Time: May 12 at 5:00 AM EDT
Local Insights: Watching with the Pros and the Community
Experience the tournament through the eyes of those who know these cities best. We’ve tapped our "Top Hosts"—the gold standard of Airbnb hospitality—to lead the way.
Attend with a Top Host: Secure some of the best seats in the house and watch a match alongside local experts Ben Gollan (NY/NJ), Drew Tewksbury (LA), or former pro Fer Piña (Mexico City).
Authentic Fan Culture: For those looking to dive into the local scene, several "football-twist" activities are available to book right now:
Mexico City: Join Fer Piña for a traditional street-style football match.
Miami: Leave your mark by painting match-day murals at the world-famous Wynwood Walls.
NYC: Channel your inner designer to create World Cup-inspired sneakers.
Matchday Meetups: No ticket? No problem. Join dedicated meetups in Miami, LA, NYC, and Mexico City to soak up the game-day energy with the most passionate fans on the planet.
Booking Start Dates
The Ultimate Quarter-Final Getaway (Rio Ferdinand)
May 12 at 5:00 AM EDT
Marquee Legend-Led & Top Host Matchdays
May 20 at 1:00 PM EDT
Community Activities (Street Soccer, Murals, Sneaker Design)
Available to Book NOW
Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 2.5 billion guest arrivals in almost every country across the globe. Every day, hosts offer unique stays, experiences, and services that make it possible for guests to connect with communities in a more authentic way.